What "Do Not Track" Is and Why It's Important [Web Browsers]

What's so bad about ad tracking on the web, a.k.a. behavioral targeting? Nothing, if you don't mind being a living stereotype. No, seriously—that's what much of the fuss over "Do Not Track" browser options and opt-out options is about. Ad companies watch what you do online, and they make bold assumptions about you. How you feel about that is up to you. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/Y85rWZ_-Fx4/5767080

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