Analog watches can be terribly difficult to read, and can lead to squinting and adjusting your arm position to focus your eyes on those blasted dashed lines and watch hands. The Zoomin Watch concept fixes that problem.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/xWO85MT9WKw/never-squint-to-read-the-time-again-with-this-watch-concept
ELECTRONIC ARTS ECLIPSYS EASTMAN KODAK CO EARTHLINK
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